Product development, built compliant.
We take your idea to a finished, listable formula: ingredients, dose, format and claims, designed to Australian rules from the first draft.
From concept to a formula ready to make.
Concept and brief
Who it is for, what it should do and where it will sell.
Formulation design
Ingredients, dose and the evidence behind each one.
Ingredient selection
Every ingredient checked against the permitted list.
Delivery format
Capsule, tablet, powder or gummy, matched to the formula.
Claims mapping
Each claim linked to a permitted indication.
Prototype and testing plan
Samples, stability and the tests the listing needs.
Who it is for.
Founders, growing brands and anyone adding a product.
Product development runs on Plumb Line, the people. Every decision is tracked in Get Plumb, and once you launch, Stay Plumb keeps watching the claims.
The next steps on the path.
Manufacturing and supply chain
Choosing and managing a GMP licensed manufacturer and suppliers, from pilot batch to scale.
Learn more →04Testing and validation
Stability, potency and micro testing, planned and read for you.
Learn more →02Regulatory compliance and ARTG
AUST L listings, sponsor obligations and evidence packages, prepared and kept current.
Learn more →How long does product development take?
It depends on the formula, the format and the maker. Your roadmap sets a timeline before work starts.
Can you work with my existing manufacturer?
Yes. We work with your maker, or help you choose one that is GMP licensed for your format.
Do you make sure the claims are allowed?
Yes. Every claim is mapped to permitted indications while the formula is designed, not after.
No project too big or too small.
Tell us where your product is at, and we will come back with a plan.