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Regulatory and marketing compliance

Get plumb.
Stay plumb.

Compliance consultants for Australian brands.

Built toTherapeutic Goods Act 1989Advertising CodePermissible IndicationsARTGTGO 116

What we do

We take products from idea to shelf, and keep them there.

Formula, manufacturer, testing, ARTG listing, label and claims. One team holds every step to the same standard, so nothing is fixed twice.

See every service
Product developmentFormulas built on permitted ingredients and indications.
Regulatory and ARTGAUST L listings, sponsor duties and evidence packages.
ManufacturingChoosing and managing a GMP licensed maker.
TestingStability, potency and micro testing, planned and read.
Labels and TGO 116Label content checked, and every label ready for 2031.
Claims and advertisingPack, web and social copy, checked and rewritten.
Market entryA clear pathway into the Australian market.
Due diligenceAn independent read before you buy or invest.

Why brands come to us

Most launches don’t fail on the formula.

They fail in the gaps between the formulator and the maker, the regulatory adviser and the agency.

A label is reprinted. A claim draws a TGA letter. A launch date slips while four advisers each fix their own piece. Plumb closes those gaps: one team owns the product from the first draft to the last claim.

Founders making their first product
Growing brands adding products and channels
Established brands that need a regulatory team on call
Investors who want an independent read

Either it’s plumb, or it isn’t

Every formula, listing, label and claim we touch is held to the rules that apply today, and the ones on their way.

How a Plumb project runs

The work, the plan and the watch.

Every engagement has the same three parts. You deal with one team, see one plan, and stay covered after launch.

The people

Plumb Line

Our consultants do the work, from the first formula to the final label.

Product development and formulation
Regulatory compliance and ARTG
Labels, packaging and claims
The plan

Get Plumb

Our project platform. Every step, document and decision on one tracked plan you can see.

Written roadmap and milestones
Status updates as you go
Every document and source on file
The watch

Stay Plumb

Our monitoring. Once you are on shelf, we keep checking your claims and the rule changes.

Live claim monitoring
Rule change alerts
Post market obligations

Start small

Begin with one piece of work.

A defined review with a clear outcome, so you can see how we work before committing to more.

Launch readiness review

For a new product

Concept, ingredients, claims, label and manufacturing checked before you commit.

Ask about this

TGO 116 label review

For the 2031 deadline

Every label in your range mapped to the new standard, with a transition plan.

Ask about this

Range compliance sweep

For products on shelf

Your range across pack, web and social, with the fixes ranked.

Ask about this

What happens when you enquire

From first call to a written plan.

1A callWe learn the product, the market and your deadline.
2A roadmapThe steps, the regulatory pathway, the timeline and a fixed quote, in writing.
3The workPlumb Line delivers, Get Plumb tracks every step, Stay Plumb watches after launch.
Book a discovery call
Good to know

Questions we hear first.

What does a supplement regulatory consultant do?

A supplement regulatory consultant helps a brand develop, list and market a product that meets Australian rules: formulation within permitted ingredients, ARTG listing, labels, and claims that stay within permitted indications and the Advertising Code.

How do I list a supplement on the ARTG?

Most supplements are listed medicines, shown by an AUST L number. The Australian sponsor certifies the product uses permitted ingredients, makes only permitted indications, is made by a GMP licensed manufacturer and is backed by evidence held on file, then lodges the listing with the TGA.

Do I need an Australian sponsor?

Yes. Every product on the ARTG needs a sponsor based in Australia, and the sponsor is legally responsible for it.

What is TGO 116?

The TGA label standard for non prescription medicines. It commenced on 30 September 2026, and existing labels have until 1 October 2031 to comply.

Can you help with a TGA warning letter?

Yes. We review what the letter covers, fix the claims or labels involved and plan your response.

Do you work with start ups?

Yes. No project is too big or too small, from one label to a full range.

Enquire

No project too big or too small.

Tell us where your product is at, and we will come back with a plan.

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