How we work.
A plumb line is how a builder proves a wall is true. We do the same for your formula, listing, label and claims, and we keep checking after launch.
Plumb Line
Our consultants do the work, from the first formula to the final label.
Get Plumb
Our project platform. Every step, document and decision on one tracked plan you can see.
Stay Plumb
Our monitoring. Once you are on shelf, we keep checking your claims and the rule changes.
From first call to on shelf, and after.
Every project follows the same five steps. You always know which one you are in, what we need from you, and what you get back.
Brief
Tell us where the product is at: an idea, a formula, a listing or stock on shelf. We read what you have and ask for what is missing.
You get: a short written read-out of the risks, the options and what we would do first.
Plan
We turn the read-out into a plan on Get Plumb, with milestones, owners and the evidence each claim will need.
You get: a tracked roadmap you can see at any time, with every decision and document on file.
Build
Formulation, ingredient checks, manufacturer and testing, worked through with your team. Each recommendation comes with the rule behind it.
You get: a product that can be listed, with the paperwork to show why.
Launch
ARTG listing, label and claims checked before print, and your website and ads reviewed against the Advertising Code.
You get: a sign off on label, claims and advertising before anything goes public.
Watch
Once you are on shelf, Stay Plumb keeps checking your claims and the rule changes that affect your range.
You get: a note when a TGA change needs action, and what to do about it.
Our principles.
Cite, do not lecture
Every recommendation comes with the rule behind it.
Always offer the fix
A no is half an answer. We give you the version that works.
Plain English
Advice you can act on today, with no jargon.
Common questions.
Can you help if my product is already on shelf?
Yes. A claims and label review of an existing range is a common place to start. We check what you say and show against the rules, then give you the fix for anything that does not hold up.
Do I have to change my manufacturer?
No. We work with the manufacturer you have, or help you choose one if you are starting out.
What do you need from me to begin?
Whatever you have. A formula, a label, a product page, an ARTG number or just an idea. We tell you what else we need.
Is this legal advice?
No. Plumb provides regulatory and technical advice. Where a question needs legal advice, we say so.
How much does it cost?
It depends on the scope. Tell us where your product is at and we will come back with a plan and a price for it.
No project too big or too small.
Tell us where your product is at, and we will come back with a plan.